TIME & LOCATION

About

E-Commerce & Digital Communication is a live interactive masterclass, providing practical knowledge on:

• Creating and distributing content to attract your audience
• How to sell products & services online
• Getting in touch with your customers

COURSE STRUCTURE - 3hrs

E-Commerce: How to sell product and services online:

Case Study: HUEL 

Case Study: How PELOTON became a Unicorn leveraging on Digital Transformation.  

Communication Strategy and Social Media:

• Roles of Social Media in a Communication Strategy
• Influencer and communication
• How to define and monitor KPIs

Content Marketing: creating and distributing content to attract and retain your audience. 

Marketing Automation and Customer Lifecycle Management: getting in touch with your customer to ensure long-term value 

Engaging content with practical examples;

Interactive session with your questions answered right away;

Presence of other participants at the same time in a video or audio mode for full immersion in the education process.

Leaders First Certificate in E-commerce & Digital Communication upon completion is available only for Member of Leaders First.

TRAINER

Massimo De Zordo

Graduated in Business Administration, Massimo has also strong experience in Education and has developed learning programs for multiple organizations in marketing and innovation. Prior to joining Chelsea FC, Massimo has worked for blue-chip Food and beverage, FMCG, and Retail companies leading and implementing product innovation, marketing strategy, and marketing campaigns that turned into brand awareness, customer satisfaction, and sales growth. Massimo has launched new brands and products in North America, Europe, the Middle East, and Africa, with a strong focus on eCommerce, Digital Marketing, and Social Media.

IMPORTANT INFORMATION:

Guests, please REGISTER HERE