TIME & LOCATION

About

Building your personal brand on LinkedIn is becoming crucial in current times regardless of your age, your position or the business you are in. With almost 700 million professionals using LinkedIn you want to reach decision-makers, build your ideal audience, generate leads, drive website traffic or build brand awareness. All this requires understanding the importance of personal branding and knowing the right tools on the most trusted social platform.

Training Aims

We invite our members and guests to join this two hours masterclass led by LinkedIn and Personal Brand expert with the right knowledge to guide people and companies to their success.

This Masterclass will be highly practical delivered in a virtual room with video streaming, and you will leave with useful tools that can be applied straight away to aid personal success and become an influencer in your business sector.

COURSE STRUCTURE (2 hrs):

The event starts at 17:00 GMT / 18:00 CET. Please have your LinkedIn profile open and ready to edit for the duration of the masterclass. You will be able to connect with a video and can use your microphone for questions.

During this masterclass you will learn and practice:

• How to become more relevant in your business through LinkedIn
• How to optimize your LinkedIn Profile to induce the algorithm of the platform you are using to highlight you and propose your content
• How and when to use software tools (and where to find them) to launch your Personal Brand activity on LinkedIn 
• How to expand your social network while you continue to do your job
• How to build an engaging Digital Publishing Plan for the community and how to create quality content without being Hemingway or Shakespeare
• How to build a network of allies and friends who help you share content
• How and why the principle of reciprocity underlies the functioning of social platforms

TRAINER

Marco from Leaders First

Marco is a Personal Brand  coach and LinkedIn expert, he is also a professional public speaker and marketing manager with many years in this field.

His favorite quote "Personal Brand is what people say about you when you are not in the room" by Chris Ducker